Slow and Painful- Is Print Dying?

With such a cultural transition right now, I often wonder what 10 years will look like- if we will finally have flying cars- and if print will still be a primary media at all?

It is already very apparent that digital media has begun to reign in media sources across the globe. On one hand I would like to be able to say that print media will always hold a place in our hearts-there’s just something about pen on paper that I tend to like for journaling, etc... On the other hand, however, I see concrete situations where print media is just nothing to write home about- it’s not as easy, convenient or light weight. It takes a lot of space to carry the notebook, the book, the pen, paper, highlighter and whatever else you plan on using, rather than just an ipad which does it all.

I am seeing these PR ads, printed by the top players in the print industry, such as Conde Nast, and I'm wondering if this is clearly one last attempt to reassure readers that they're not going anywhere- while ferociously creating magazine apps and such, of course, to go along with these ads (just in case, ya know).

There is a full article about this campaign, printed by PRNewswire.