Gap Fail

In Twitter land I would be typing: #epicfail when describing Gap's attempt at a logo face lift. After the unveiling of the new logo, customers all over the world began responding, tweeting and letting the world know- through the wonderful real time effects of digital media- that they were not happy with the change. Within hours, Gap replaced the new logo with it's original and the effects of digital media were revealed more than ever- customers cried out and were heard. And the original Gap logo remains.