Why PR?

Chapter 2 Notes

The point of a Public Relations writer is to reach the audience and fulfill their needs from their perspective.

In the section, Theories of Communication, a PR writer must analyze the needs of the audience and focus on framing a story to be appealing to the audience at large. In order for the audience to be reached, the correct channeling has to be taken so that the readers are catered to and their beliefs are reassured; therefore, if you approach an audience from their own beliefs, they are more likely to take to the message.

Although framing a story is important, it is even more important for a writer’s message to be credible. If not credible, an audience has no trust for the writer and will not continue to follow their pieces or information. While being credible, there are other techniques to think about while being effectively persuasive: creating emotions within the reader, adding statistics and facts to the writing, relating to the audience with real-life situations and testimonies, and incorporating things like celebrity endorsements to add credibility.

All these notes are from Public Relations Writing and Media Techniques by Dennis L. Wilcox.