Why PR?

Chapter 1 Notes

A common misconception is that writing is only part of what PR professionals engage in while covering organizations.

While PR is often times compared to journalist, and they also share common characteristics in their approach, PR writers have different objectives in their writing, different audiences, and different media outlets.

There is a great deal of preparation that goes into their work, such as research, planning, communication, and evaluating the outcome. There is also a technical role, which is usually the entry level, but some become experts in this area- that includes producing news releases and contacting officials to appear in public.

In order for the writing aspect of PR to be successful, there are things that a PR writer needs in order to create solid work, which include:

a computer with writing software
a printer
references, such as a styleguide
current media information
internet

In addition to writing skills, Public Relations professionals must have knowledge of public relations, current events, business, and management. All of these things play different, but just as important roles in the world of Public Relations.

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TEXTBOOK: Public Relations Writing and Media Techniques (6th Edition)