Internet’s New Media comes along with:
widespread broadband
cheap/free, online publishing tools
mobile devices
Writing on the internet is completely different then print or broadcast. When writing for an online audience there are a few golden rules to remember:
1. write the way you talk- internet is like a casual conversation, where as print is like a novel.
2. keep it to one page per concept- internet has some kind of lazy-power. Readers don’t want to wait for page 2 to load... and they move on.
3. use bullet points, graphs, visuals, photos
4. Don’t overuse hyperlinks in text- use hyperlinks, but don’t OVER USE hyperlinks.
All these notes are from Public Relations Writing and Media Techniques by Dennis L. Wilcox.
Definitely great points to remember when writing online. Writing the way you talk is so much more interesting and personal when it comes to web writing. When done right the audience feels a personal connection to the writer. Definitely have felt the lazy-power before! It is good to keep it to one page per subject, and to also include pictures and graphs to keep readers interested. Great point on hyperlinks. Hyperlinks make it look to much like a computer advertisement where it was written by a generator. It is more personal with less links. Great job on finding your points.
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