Chapter 6 Notes
Publicity tool kit. Basically the Who’s Who of getting info out there. Consists of these things:
Fact Sheet
Media Advisory
Media Kit
These things help companies capture the attention of the media and persuade them to expose the company’s product, event, etc., to the public.
Here’s the run down.
The [Fact Sheet]
It is what it is- a list of facts that provide a quick overview of the company.
A corporate fact sheet, or corporate profile, provides facts about an organization and should include:
organization’s name
products or services produced
organization’s annual revenues
total number of employees
names of top executives
markets served
position in the industry
other pertinent details
the [Media Advisory]
Media advisories serve to alert the media of upcoming event that they wish to gain media coverage. These are usually a short, bulleted items, detailing the time, date, location, etc. and are sent out a couple of weeks prior to an event.
the [Media Kit]
Another way to grab an editors attention is a media kit, also referred to as a press kit. A media kit provides the this- and- that about an event or product launch. Get creative when making a media kit, but the basic media kits include the following:
main news release
news features
fact sheet
background information
photos or drawings with captions
biographical materials on the senior executive, etc.
basic brochures
** Which is a brilliant idea, make a believer out of them and you're golden!**
A typical media kit comes in a 9 by 12 inch folder but some companies prefer to make a package or something that catches an editor’s eye. Electronic Media kits are also popular and usually come in a compact disk.
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