Newsworthy-ness will make or break if an article goes to press.
Period.
As discussed in Chapter 6, there are a few key components to making an article newsworthy. That chapter review said all kinds of jazz about it, but the main 5 points discussed are:
Timeliness
Unusualness
Human interest
Proximity
Prominence
which basically breaks down like this: timeliness refers to when the article is released- you don't want to release too early or too late.
Unusualness is reporting things that are weird or different or "unusual"- imagine that!
Human interest is finding the story within a story. For example, during the 9/11 attacks, the human interest story would be the one spotlighting the one fireman who saved 3 people who were far away from the masses, etc. Highlighting a detailed story out of the big picture.
Proximity is all about location, location, location- where the event takes place in relation to where the readers if the publication are located- what is cool in Nebraska isn't necessarily cool in Florida.
Last is prominence- the rich and famous always draw a crowd!
The end.
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