Pr Rep vs. Journalist- Communications love and hate relationship.
Come on now, let’s all share and play nicely in the sandbox.
-BUT FIRST-
THE EASY PART... SENDING NEWS:
Top ways to get news into media outlets are to:
e-mail them
send them to online newsrooms
electronic newswires
placement firms
BUT, Always remember the following tips when sending news online:
- Create a short document- readers don’t like to scroll. too much excersize.
- Use bullet points instead of sentences to express key issues
- Write a catchy and descriptive subject line, not just a line in the mix along with the rest of the world that says, “FOR IMMEDIATE RELEASE”
- Do no attach files unless requested due to online virus dangers
- Don’t let the receiver see the email addresses of all the reporters that the story was sent too.
- Do not leave grammatical/formatting errors- spell check! grammar and punctation check, EVERYTIME!
AND NOW FOR THE DRAMA...
PR vs. Journalists- Love Hate? or just Love to Hate?
Journalists views:
Journalists think Pr Representatives-
- work sloppy
- report biased
- get caught up in emotion, such as tabloids.
PR views:
PR Representatives think Journalist-
- are all about hype, not realistic
- don't do their homework on a subject
- nuisances
All these notes are from Public Relations Writing and Media Techniques by Dennis L. Wilcox.
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